Since 2002 I have run my own small business, an online vintage clothing website.
It has grown from strength to strength, mostly in footfall and in profile. It has received favourable reviews from The Sunday Times Culture, Country Living, RED, Daily Mail, webUser and the Independent's magazine voted it the best UK website and 3rd best vintage shop in 2005. I was thrilled.
A business will only give back £'s relative to the amount of time one can contribute to it.
So as I am stretched very thinly around my family,
my employed work and other commitments, this has in recent months taken a back seat.
Therefore early last summer, I took down all the stock,
recycled the majority in true vintage fashion and
kept the best LBD's (little black dresses) and gems.
During the self induced hiatus I mulled, cogitated and mumbled
about the pro's and con's, the why's and wherefores and on my best list making stationary,
I planned and plotted the future worth of my tiny, mini empire.
I reasoned that with 5 million hits in my best years' trading -which averages out to approx 75,000 unique visitors per year, I could make a better go of it.
Plus I had the stock, the experience to add to the visitors
(a decade of fashion buying and retail management)
so as to not let this drift off and flounder altogether.
So! I decided to specialise in Party wear and frocks,
handbags and a few select accessories.
I also decided to relocate the 'Attic' to the Etsy platform.
I respect and admire their ethos of recycling and eco friendly products,
crafts, handmade and vintage. A perfect new home for the Attic.
I have some lovelies to showcase in the new shop very soon,
in fact as soon as the planned photo shoot -all day Monday- is done and dusted.
The shoot is for a Christmas Vintage Party wear
for the new glossy Carlisle Living magazine.
Etsy formats and creates the pages for each item and so gives me more time,
no longer having to resize crop and edit images in several sizes.
Bringing my customers to my new location,
will benefit Etsy and potentially all the other shops on Etsy.
Drop by soon and see what you think of the new Attic and Etsy itself.
Be very careful, you can indecently while away the hours on Etsy,
at every click you will be in the den of beauty and wonders!