image courtesy s.wilson vintage clothing from www.sarasattic.co.uk I wonder if I could bother you for some opinons please. Some of you may or may not know that as well as my p/t job at the museum, I also run my own small business, Sara's Attic an online vintage clothing site here. I launched this is 2002. It is a passion and l'm too close to it to think clearly.
I haven't sold very much at all this year on the attic and this is probably more my fault than not, as I haven't been able to organise and update the site. With the downsizing house move a year ago, I cleared out much of my stock holding and still have no place where l can really manage this. The greenhouse was great for a couple of months but soon l noticed slight damage as soon as condensation appeared, l moved it all out.
So...I have swithered with stopping the site completely, but am loathe to do this, as I love it so much. It isn't a money spinner, but a few pennies in my pocket at the end of the year is a bonus, it of course pays for itself, a mobile phone and my computer so it isn't all bad.
Today I made a rough outline and plan of what I have decided to do, subject to a little more research and some calls. I will reduce items on the site for a period, then sell the residue on MY ebay & etsy shops . Meanwhile my i.t. guru/nephew who created the graphics for the Attic mark 1 & 2 has said he will makeover the site for me.He will take my floral motif and change this to a butterfly and use similar colours to retain atmosphere.
SO l have a theme, colours etc l will specialise, I will sell party dresses and bags only, as l can accommodate some rails of hanging stock well wrapped in my garage ...IF I get organised...and relaunch on Sept 1st this year. I will close the site in about 6-8wks with a notice to say we are closing for a makeover!
Soooo heres the rub... this is where I would love some input as I am awful at decision making and you guys may get the feel of where l'm coming from, my friends and hubby just don't get vintage at all. That's fine but not helpful.
I cannot yet decide whether to keep the name..
the pros...its known-ish, its had great press, it may have been bookmarked, its a known-ish name in vintie circles, footfall is great over 5 million hits, in each year 5 & 6, less this year for sure... that translates to 75K unique visitors. so has goodwill, regulars.
the cons...its tired, so perhaps a change is good, new start..new stock..will they find it?
I have yet to find out from my server provider whether l can change the domain name on my agreement only or renegotiate and start from scratch...dunno yet... l cant get hold of them, they only answer the phone during the day....
I can link to a new name so thats not a problem, redirection l believe is do-able...but I would have to start from scratch ref goodwill etc...so should l sticj with Sara's Attic
Can anyone thrash this out in a sane and less messy way than what's in my head?
'The Attic' isn't available but these are....
Butterfly-vintage.com ( because of the theme and the iconography symbolism etc)
glitz-glam-vintage (to reflect the party spirit and my 70's roots)
any thoughts, rants, mercurial insights appreciated....